A commercial real estate developer, WS owns and operates over 100 retail centers in the United States. They brought me on board to design marketing campaigns that promote events on their most high-end properties, each with its own unique look and feel. Their mission is to create "places people love," and the intention behind each design was a message of warmth, optimism, and modern hospitality.
Designed in collaboration with Naseem Niaraki, creative director; Jessye Aibel, associate creative director; and Jessica Proulx, copywriter.
Tools: Adobe Illustrator, Photoshop, and After Effects
