Conceptual campaign branding for Sunrise Movement, a youth-led activist organization planning a nationwide march to demand climate justice.
Designed to be eye-catching, it contrasts with Sunrise's main, house style while retaining similar features: boldness, energy, urgency.
Tools: Adobe Illustrator and Photoshop
I began with a poster series, one for each of the host cities of the march. Inspired by Constructivist design and its connection to political and social revolution, the design implies strength and movement. Beginning with a single type lock-up, I designed a variety of layouts that all revolve around a simple green planet, protected at the center.
A simple two-color palette with a screenprint texture conveys a sense of the grassroots, DIY movement.
